Table of Contents
Transportation is a consideration
Influenced by social media
Land transportation
Non-hotel accommodation
Surge in interest in playgrounds
Domestic tourist destinations are still more popular
Jakarta, goldensamoyed Indonesia
—
Trends
tourism
continues to change from time to time.Not only globally, but also in Indonesia.So, what are the tourism trends in Indonesia over the past year?
Tiket.com Chief Strategy Officer Tifanny Tjiptoning said, there are many
long weekend
and national holidays in 2025 will be the main driver of travel demand in Indonesia.
“Every time there is a long weekend or a long national holiday, there is always a spike in all tourism categories, from transportation, accommodation and attractions,” said Tifanny at the tiket.com Tourism Trends 2025 & Outlook 2026 event in Jakarta, Tuesday (16/12).
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Transportation is a consideration
Many travelers plan their trips in stages this year.Usually, travelers buy transportation tickets first, then tourist destination tickets and so on.
“They want to secure it first,
here
, the prices of transportation because they are more dynamic, and the longer,
right
, [transport tickets] are getting more expensive, that’s why they buy them first,” said Tifanny.
After that, travelers book the accommodation or tourist attractions they want.
Influenced by social media
Social media also influences the search and exploration stage for new destinations that can be included in tourism plans.Through visual, fast and easy-to-digest content, tourists take part in the tourism trend algorithm.
“So maybe previously we saw many destinations or maybe tourist attractions that were still not very popular, but it turned out that users were
social media
here they are
sharing
and this [tourist destination] is becoming popular.So this is really real help from
social media
in developing Indonesian tourism travel plans,” he explained.
Land transportation
This year, a spike in transportation ticket purchases occurred for trains and buses.This trend, according to Tifanny, is influenced by infrastructure, such as the construction of the Trans-Java toll road which makes travel easier.
“We see this [growth] is very fast, more than other modes. Which reflects a slight shift from air transportation to land transportation,” he explained.
Non-hotel accommodation
This year’s accommodation trends are also experiencing a shift.Non-hotel accommodation actually outperforms the hotel itself.
Non-hotel accommodation grew rapidly by 44 percent, while hotels by 19 percent and apartments by 13 percent.
Tifanny suspects that this shift could be caused by the desire of tourists who want to spend their holidays with family and large groups of friends.
”
Hotel accommodation
like a bigger villa and no need to be scattered around hotel rooms,” explained Tifanny.
Surge in interest in playgrounds
A rapid surge also occurred for tourist attractions and
playgrounds
.In 2025, the level of visits to playgrounds will increase by 71 percent and tourist attractions by 34 percent.
There are several factors that influence it.Firstly, this year there are many tourist attractions opening, in particular
playgrounds
in locations outside Java.
Second, it is again influenced by social media.Many share their experiences on social media, which leads to growth.
“Well, we see this, especially for urban families,
playgrounds
“That’s a choice,” said Tifanny.
Domestic tourist destinations are still more popular
During 2025, it is observed that domestic tourist destinations will still receive attention.Around 75 percent of tourists choose local destinations as their holiday destination.Meanwhile, the remaining 6 percent traveled abroad, and 10 percent combined the two.
Domestically, tourist destination preferences are still concentrated on the island of Java.Yogyakarta and Bandung are in the top positions, followed by Jakarta and Surabaya.
Meanwhile, outside Java, Bali is still number one.Several other regions such as Lombok, Medan and Makassar are also starting to become alternative domestic destinations.
Meanwhile internationally, Singapore, Malaysia and Japan are still the main choices because the distance is relatively close.
(ana/asr)
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